Producer Zone

5 Ways to Use Facebook in Your Sales & Marketing Strategy

Facebook provides insurance agents with a cost-effective, easy way to engage with customers and prospects to generate leads. Here are five ways to integrate Facebook into your social selling strategy and stay ahead of your competition.

Topics: social media sales strategies social media marketing

7 Ways to Use Twitter in Your Social Selling Strategy

Twitter is a social media platform that allows users to post tweets, or short messages, which can include links, images, and videos. It is a great way for insurance brokers to consume news and timely information, follow events as they occur, communicate with other users, and share content.

Topics: social media digital marketing sales strategies twitter

What is a Successful Sales Strategy?


 As an insurance agent, you've probably heard the "Always Be Closing" sales strategy. But in an increasingly complex, digital world, there is more to strategic selling than just focusing on a close.

Topics: sales support sales strategies successful sales strategy

STM Sales Suspension

The Department of Health and Human Services has released new regulations restricting the sale of short-term plans so that the maximum duration cannot exceed 90 days.

Topics: sales support

4 Sales Mistakes and How to Avoid Them

Selling insurance can be challenging, but you'll have an easier time finding success if you avoid common mistakes that cause agents and brokers to lose out to the competition.

Topics: sales support sales strategies

4 Ways Insurance Agents Should Use LinkedIn for Sales & Marketing

As an insurance producer, LinkedIn offers you an excellent outlet to promote your business and expertise and connect with customers and prospects. Here are four ways to use LinkedIn to generate leads and increase sales.

Topics: insurance sales insurance sales tips social media marketing

7 Myths of Digital Marketing, Debunked!

Digital marketing is a great way for agents and brokers to sell their products, but they'll be disappointed in the results if their expectations aren't grounded in reality.

Topics: digital marketing

Get Psyched about Insurance: How to Incorporate Psychology into Your Sales

Insurance is an emotional topic. Safety, certainty, control, agitation, frustration, and fear are only a few of the many feelings people experience while figuring out if they need insurance.

Topics: insurance sales insurance agents insurance brokers insurance sales tips insurance producers

10 Best Mobile Apps for Digital Marketing

There are thousands of business apps out there, so how do insurance agents find the best ones for their digital marketing? Here is a list of tried-and-true apps that digital marketers swear by.

Topics: digital marketing

The Feat is in the Follow Up: Why You Should Go the Extra Mile for Your Clients

“Much good work is lost for the lack of a little more.” -Edward H. Harriman

Topics: insurance sales strategies