Producer Zone

Instagram - The Secret Weapon in Insurance Sales No One Else is Using

Social media has become a dominating force in our day to day lives. Of the various social platforms, Instagram has become one of the most popular sharing apps in the world, with over 500 million daily active users.

Topics: social media social media marketing digital marketing insurance leads generate leads insurance agents lead generation marketing strategies instagram

How to Use Social Media to Communicate with Your Clients

Communicating well with people is a necessary element of success in the business world. While every business has its own way of communicating, most businesses are using social media to reach out to their customers. There are several good ways that your business can connect with your clients through social media. Here are a few:

Topics: generate leads new media social media online marketing

Tips for Successful Social Media Marketing

The key to successful social media marketing is a mix of listening, engaging, sharing, and understanding your customers. Social media marketing isn’t easy, but a little bit of effort and adoption will go a long way in meeting your sales goals and increasing recognition for your brand. Here’s a short list of our favorite strategies and tips for making the most out of your social media marketing efforts.

Topics: generate leads new media social media online marketing social media marketing

Five Inspiring Business Books

In today’s competitive business world, everyone is looking for a way to get ahead of the competition. Getting a degree relevant to your occupation or gaining experience through your current job will certainly help you get the job that you want, but reading an inspirational book about success in business world will help give you a competitive edge. There are many different books to choose from. Try to pick a book written by an author who is well respected as an expert in their field and who provides research to back their claims.

Topics: generate leads online marketing

Meeting a New Client for the First Time

Meeting a new client for the first time can be an intimidating experience. Regardless of how long you have been working in sales where meeting with clients is the norm, you probably still get a little nervous right before a big, new meeting. To calm your nerves, you should keep in mind that both you and the client want the meeting to work favorably for both parties—this is why you got in touch in the first place. Your first impression is still crucial, of course, since behavior can potentially make or break a deal. Your new client meetings can happen in a variety of different settings that can affect both your behavior as well as the client’s, so you’ll need to be able to make a good first impression no matter the situation. Here are a few ways in which you should act in different settings.

Topics: generate leads sales support insurance agents insurance brokers insurance producers

How to Generate Leads for Better Sales Through Social Media

Facebook, Twitter, LinkedIn, and blogs are not just social channels anymore. Internet users are spending more time on Facebook than any other web brand combined! These platforms work well for marketing, communicating, and sharing knowledge. If you use social media correctly, you can use it to your advantage and generate leads for sales.

Before you begin to generate leads properly on the web, you must be aware the issues and concerns that social media brings to the table. As you increase your social media activity you will increase the marketing ‘noise’ around your brand, which makes it harder to stand out. Not having a strategy leads to not bringing in the right leads and may bring no leads at all. Most businesses engage with their leads initially, but don’t have a long-term strategy in place to convert their fans into sales. All of these issues can be avoided if you use social media properly to your advantage to generate leads.

Topics: generate leads sales support social media social media marketing