Producer Zone

14 Types of Web Content to Transform Readers into Revenue 

Using the internet to engage with potential customers and sell products is a must in today’s digital society. But figuring out how to do so in the most effective way possible can be overwhelming.

Topics: successful sales strategy sales strategy marketing marketing strategies digital marketing insurance producers insurance sales tips online marketing

The Beginners Guide To Creating A Successful AdWords Campaign

Depending on how you manage your AdWords campaign, it can either be profitable for your business, or will eat your money without any return. If you’re considering using AdWords to increase sales or leads, this article will teach you how to establish your first AdWords campaign while increasing your return on investment. We will review three basic stages in creating and managing a successful campaign.

Topics: online marketing

Trust and Insurance: Gaining Trust in an Untrusted Field

As an insurance agent, your customers’ trust is often earned after you have delivered the business outcome. It allows you to connect with your customers to build rapport and relationships. But how can you build trust during the sales process? This article will outline ways in which you can increase trust with current and potential clients, while turning them into loyal, repeat-customers. Let’s get started!

Topics: online marketing

How to Increase Customer Loyalty Using the Buyer Experience Lifecycle

In 2013, Dimensional Research and ZenDesk reported in a survey that 62% of business-to-business and 42% of business-to-consumers purchased more after a positive experience. 95% of respondents having a bad experience said they told someone about it.

Creating consistent and positive experiences for customers can be difficult for a business to achieve. In this article, you will learn how to use the Buyer Experience Lifecycle business model to create a stream of income that generates long-term customers who make multiple repeat purchases and word-of-mouth referrals. You will also gain insight into your customer’s experience so you can understand and satisfy them better than anyone else.

Topics: sales support online marketing

Step by Step Guide to Create a Successful Email Marketing Campaign

Email marketing is a powerful tool for businesses, providing a high ROI if implemented properly. There are many reasons why it's worth investing the time and resources, but the most valuable reasons involve customer relationship management, lead nurturing, and growing your network of contacts. In this article, we’ll cover:

Topics: online marketing

What the Implementation of the New ACA Provisions Means for Insurance Agents

As you already know, the major provisions of the Affordable Care Act (ACA) are now taking effect. But what do these dramatic changes in the U.S. healthcare landscape mean for insurance agents?

This article will describe what the opening of the Health Insurance Marketplace and enactment of the ACA’s “individual mandate” provision means for consumers. It will also provide some information and resources to help you handle some of the inevitable questions that consumers are going to ask.

Topics: online marketing

Insurance Infographic: Insights On Using Social Media And Why It's Effective

Companies are constantly experimenting with how to use social media to increase sales. In the insurance market, engaging and interacting with online users has changed the industry and opened a whole new world of networking opportunities. LeadSift recently released an analysis of leading insurance companies using social media, and how they use it to become more effective in their marketing and sales efforts. More than 3.7 million posts and a series of surveys were collected and developed into this valuable infographic. Here are a few insights that we've gathered from the data provided below:

Topics: social media online marketing

4 Articles To Help Improve Your Insurance Marketing

Successful insurance agents are always looking for new ways to market themselves and their products. However, time is essential when simultaneously managing clients and trying to grow your marketing efforts. Therefore, we've put together a short list of valuable articles to help you market your business and products more efficiently.

Topics: online marketing

Closing The Sale: Handling Client Objections

Handling objections from clients when trying to close a sale is a natural part of the sales process. However, your ability to handle the situation can determine how successful you are as a sales professional. Despite how hard you may try, remember that not every client objection can be solved or overcome. The best sales professionals must be prepared, knowledgeable, and able to understand exactly what the client desires and needs. Here are a few tips to help you handle clients who are "riding the fence" while trying to close a sale...

Topics: online marketing

5 Ways To Use PPACA To Increase Sales

PPACA has caused a lot of confusion for business owners and potential clients. However, there are several ways insurance agents can benefit from the unawareness stirring in the marketplace. Here are 5 ways to use PPACA to increase sales, created by hr360.com. You can review the article in more detail by clicking on the link at the bottom.

Topics: online marketing