Staying up to date on the latest digital and sales trends can be challenging. The best way to be current is to read and learn from the experts. Below is a list of top notch sales and marketing related blogs to visit throughout the week to get a leg up on the latest trends.
Social Media Examiner provides great, practical tips on how to use social media for marketing purposes. This blog covers all the major networks including Facebook, Twitter, LinkedIn, and Pinterest. Not just partial to the standard blog post, they have videos, podcasts, guides, and the always-awesome annual State of Social Media Marketing report. Social media marketing beginners should check out the terrific “Getting Started” section.
Moz is an awesome resource for search engine optimization. The Whiteboard Friday video serious offers easy-to-digest visual explanations of current trends in digital marketing. The videos average 10 minutes in length and are perfect for that Friday morning coffee time.
Unlike the previous two resources- which have carved out niches in social and search- The Duct Tape Marketing blog covers a wide range of digital marketing topics. John Jantsch, author of the Duct Tape Marketing book, writes most of the site’s posts and occasionally includes guest posts. Each Friday he answers a specific question received during the previous week. Feel free to shoot him an email if there’s something you want to know.
Seth Godin is a popular author who has written a number of excellent books on the topic of marketing. His blog is unique compared to others in the marketing industry. Instead of offering “how-to’s” or discussions on latest trends, Godin typically presents a proactive thought that resonates in the reader’s mind long after reading. His aim is to disrupt what is “normal” and to provide a jarring moment that makes you stop to consider your assumptions. It is an excellent source of daily inspiration.
Conversion rate is the most important metric to track for a sales-oriented website. Site Tuners offers consulting services to help site owners increase conversions, but their blog is free. Updated a few times a week, you can get an in-depth education on conversion principles by reading their posts. One of the best features of the blog is the category listing. Their posts date back to 2006, so there’s a wealth of knowledge to explore on a number of different conversion-related aspects.