Referrals make up a good portion of lead generation. With social media being more and more popular and influential in business, referrals are often easy to get. Referral programs are utilized by many businesses and referral marketing is easy to push with “retweets” on Twitter and the “share” option on Facebook. But is there a proper way to ask for a referral? Below, you will find a quick guide to asking for daily referrals.
- Develop an Effective Marketing Plan- The first step in asking for a referral is to develop an effective marketing plan. This plan should include how you are going to reach customers, what information you want to share with potential customers, and what marketing platforms you will be using.
- Share with Social Media- It is almost impossible for a company to exist today without a blog. A blog allows your company to share knowledge and information not only with current clients, but also with potential clients. You can use social media to share your blog posts, and if you have written well enough and provided good information people will share your post. As time goes on, then you will reach more people.
- Engage with Current and Potential Clients- You should also be using your social media and blog to interact with your clients and potential clients. Through comment sections you can start conversations that could potentially lead to referrals or sales.
- Ask for Support- When your company hosts an event or posts a new blog, do not be afraid to ask for support. Ask your clients to share your news with their friends. If your clients are happy with your product or service, then they will not be afraid to suggest you to their friends. All of this will help you generate leads.
Do you have any other suggestions for generating referrals? How do you approach people for referrals? Leave your questions and suggestions in the comments section!