Producer Blog

Step 1- Define your market

Do research and find out who you are selling to. Defining your market will help you understand who your audience is, and what sales approaches you should take for effective sales marketing.

Referrals make up a good portion of lead generation. With social media being more and more popular and influential in business, referrals are often easy to get. Referral programs are utilized by many businesses and referral marketing is easy to push with “retweets” on Twitter and the “share” option on Facebook. But is there a proper way to ask for a referral? Below, you will find a quick guide to asking for daily referrals.

It is important that every insurance broker beginning their sales career has a place to learn how to begin. Here are some insurance sales tips to keep you ahead of the game and focused on your business.

At some point in every business, whether it is insurance or a small toy shop, you will eventually have to deal with an upset customer. It is up to you to handle the situation properly so the customer thinks that you are very qualified and that mistakes happen. Customer satisfaction is what keeps your clients loyal. Not only will dealing with customer complaints keep them loyal, but could even turn them into potential active promoters for your business. Keep reading on how to deal with customer complaints.