Step 1- Define your market
Do research and find out who you are selling to. Defining your market will help you understand who your audience is, and what sales approaches you should take for effective sales marketing.
Step 2- Develop a sales plan
Great sales marketing begins with a sales plan. This can be a simple document for your own eyes to keep yourself organized and goal driven. This plan should include:
- Sales goals
- Sales activities
- Target accounts
Step 3- Follow a process
As your product becomes more successful, you need to be more prepared to take the market head on. Support your products growth with more marketing and referrals. Build your market, and expand to new markets.
Step 4- Market yourself
Mail, email, social media, and radio are just a few mediums in order to market yourself. Social media is a medium that is commonly looked over in sales marketing, but is growing in importance. If you market yourself well, more people will know about you and your product. Leads bring in sales through these mediums.