Producer Blog

How to Effectively Communicate with Clients

In most cases, being able to communicate with clients can make or break a deal. Learning to speak properly and persuasively can be the reason that you become successful or not. Taking these tips into consideration can help you communicate with clients and improve sales.

Listen. The most important thing is that the client is aware that you are listening, and recognizes your interest in their concerns, along with actually listening as well. Engage, nod, and respond with "I see", for example. Listen to their entire concern before you interrupt or jump in with your own thoughts and ideas.

Be sensitive. Any kind of insurance can be a touchy subject. You never know what personal issues the client is trying to currently solve, or may be anticipating in the future. Not many people will be as knowledgeable about insurance as you are. Make sure you don’t talk over their head or talk down to them. Engage and ask them if they understand if necessary.

Be positive. Your customers are more interested in what you can do, not what you can’t do. The way you speak with individuals will affect how they perceive your words. Smile, even if you are speaking to a client on the phone. Smiling naturally brings feelings of joy and happiness, and therefore joy and happiness is portrayed. No one likes to have a conversation with an unhappy individual.

Anticipate questions. Keep your clients informed on specific questions they may have, and be prepared for them. Keeping up to date with current technology advancements, or production changes, will allow you to be ahead of the game and legitimize your knowledge, and therefore build trust with your client.

Learn more about what kinds of questions clients may have about insurance.

Topics: sales support