Kristen Kaweck, on February 27, 2017
As an insurance agent, reading sales and marketing blogs can help you learn about new ways to reach and engage with prospects and customers. It can also help you find new technologies and tools to improve your sales process as well as get advice from seasoned industry leaders.
Scott Armstrong, on August 11, 2016
When used correctly, social media can increase your exposure and traffic to your company’s website and other online properties. You can also use social media to help grow your business partnerships and to generate leads.
Daniel Giffin, on August 3, 2015
In 2013, Dimensional Research and ZenDesk reported in a survey that 62% of business-to-business and 42% of business-to-consumers purchased more after a positive experience. 95% of respondents having a bad experience said they told someone about it.
Daniel Giffin, on August 19, 2014
Depending on how you manage your AdWords campaign, it can either be profitable for your business, or will eat your money without any return. If you’re considering using AdWords to increase sales or leads, this article will teach you how to establish your first AdWords campaign while increasing your return on investment. We will review three basic stages in creating and managing a successful campaign.
Cynthia Roush, on July 22, 2014
As an insurance agent, your customers’ trust is often earned after you have delivered the business outcome. It allows you to connect with your customers to build rapport and relationships. But how can you build trust during the sales process? This article will outline ways in which you can increase trust with current and potential clients, while turning them into loyal, repeat-customers. Let’s get started!
Randee Portteus, on July 11, 2014
Smartphones have made life easier in a number of ways. Applying the use of mobile apps to your job can increase your productivity and knowledge, as well as enhance communication with potential customers. Here are a few mobile apps that can make your life easier as an insurance agent.
Daniel Giffin, on June 3, 2014
In 2013, Dimensional Research and ZenDesk reported in a survey that 62% of business-to-business and 42% of business-to-consumers purchased more after a positive experience. 95% of respondents having a bad experience said they told someone about it.
Creating consistent and positive experiences for customers can be difficult for a business to achieve. In this article, you will learn how to use the Buyer Experience Lifecycle business model to create a stream of income that generates long-term customers who make multiple repeat purchases and word-of-mouth referrals. You will also gain insight into your customer’s experience so you can understand and satisfy them better than anyone else.
Email marketing is a powerful tool for businesses, providing a high ROI if implemented properly. There are many reasons why it's worth investing the time and resources, but the most valuable reasons involve customer relationship management, lead nurturing, and growing your network of contacts. In this article, we’ll cover:
Daniel Giffin, on March 24, 2014
As you already know, the major provisions of the Affordable Care Act (ACA) are now taking effect. But what do these dramatic changes in the U.S. healthcare landscape mean for insurance agents?
This article will describe what the opening of the Health Insurance Marketplace and enactment of the ACA’s “individual mandate” provision means for consumers. It will also provide some information and resources to help you handle some of the inevitable questions that consumers are going to ask.
Daniel Giffin, on March 21, 2014
Companies are constantly experimenting with how to use social media to increase sales. In the insurance market, engaging and interacting with online users has changed the industry and opened a whole new world of networking opportunities. LeadSift recently released an analysis of leading insurance companies using social media, and how they use it to become more effective in their marketing and sales efforts. More than 3.7 million posts and a series of surveys were collected and developed into this valuable infographic. Here are a few insights that we've gathered from the data provided below:
