Producer Blog

4 Articles To Help Improve Your Insurance Marketing

Successful insurance agents are always looking for new ways to market themselves and their products. However, time is essential when simultaneously managing clients and trying to grow your marketing efforts. Therefore, we've put together a short list of valuable articles to help you market your business and products more efficiently.

Topics: online marketing

Closing The Sale: Handling Client Objections

Handling objections from clients when trying to close a sale is a natural part of the sales process. However, your ability to handle the situation can determine how successful you are as a sales professional. Despite how hard you may try, remember that not every client objection can be solved or overcome. The best sales professionals must be prepared, knowledgeable, and able to understand exactly what the client desires and needs. Here are a few tips to help you handle clients who are "riding the fence" while trying to close a sale...

Topics: online marketing

5 Ways To Use PPACA To Increase Sales

PPACA has caused a lot of confusion for business owners and potential clients. However, there are several ways insurance agents can benefit from the unawareness stirring in the marketplace. Here are 5 ways to use PPACA to increase sales, created by hr360.com. You can review the article in more detail by clicking on the link at the bottom.

Topics: online marketing

How to Use Social Media to Communicate with Your Clients

Communicating well with people is a necessary element of success in the business world. While every business has its own way of communicating, most businesses are using social media to reach out to their customers. There are several good ways that your business can connect with your clients through social media. Here are a few:

Topics: generate leads new media social media online marketing

Benefits of Being a Frequent Flier

Many businessmen and women travel on a weekly basis. This means connecting flights, layovers, and trying to stuff luggage in a tiny overhead storage compartment. This means flights with young children, people who talk to you while you are trying to sleep or work, and flights with lots of turbulence. Luckily, becoming a frequent flier makes any flight more bearable. Whether you join the club of a specific airline or choose a credit card that provides you with perks, here are a few benefits of being a frequent flier.

Topics: insurance agents insurance brokers insurance producers

Helping New Employees Acclimate to Your Work Culture

Being a new employee in any office or job is intimidating. As a supervisor, manager, or boss, it is part of your job to help new employees acclimate to the culture and environment of your office. You help set the tone of the entire office, and this new hire is relying on you for support and guidance.

Onboarding a new hire can be difficult. Here are helpful tips on helping new employees acclimate to your work culture.

Topics: sales support insurance producers

Tips for Successful Social Media Marketing

The key to successful social media marketing is a mix of listening, engaging, sharing, and understanding your customers. Social media marketing isn’t easy, but a little bit of effort and adoption will go a long way in meeting your sales goals and increasing recognition for your brand. Here’s a short list of our favorite strategies and tips for making the most out of your social media marketing efforts.

Topics: generate leads new media social media online marketing social media marketing

5 Blogs You Need to Follow If You Want to be Awesome at Digital Marketing

Staying up to date on the latest digital and sales trends can be challenging. The best way to be current is to read and learn from the experts. Below is a list of top notch sales and marketing related blogs to visit throughout the week to get a leg up on the latest trends.

Topics: online marketing

Using Your Leads to Land a New Client

Whether you found a lead through a personal contact, a social media account, an email response, or a comment on a blog post, making the transition from someone interested to an actual purchaser can be difficult. Every client is different. You can be the best salesman in the world and still miss out on a client. Here are a few tips on using your leads to land a new client.

Topics: online marketing

Why Set Up an Email Campaign?

One option to market your business is to set up an e-mail campaign. You can use an email campaign to promote a new product, to advertise a special event, to offer a discount, or to solicit feedback. Implementing an email marketing campaign offers many rewards, but it is best to know some of the advantages and disadvantages before sending out a mass e-mail to your customers. Here are a few things to consider:

Topics: online marketing