Social media has become a dominating force in our day to day lives. Of the various social platforms, Instagram has become one of the most popular sharing apps in the world, with over 500 million daily active users.
by Tara Holland, on June 5, 2018
Social media has become a dominating force in our day to day lives. Of the various social platforms, Instagram has become one of the most popular sharing apps in the world, with over 500 million daily active users.
by Kristen Kaweck, on May 1, 2017
Facebook provides insurance agents with a cost-effective, easy way to engage with customers and prospects to generate leads. Here are five ways to integrate Facebook into your social selling strategy and stay ahead of your competition.
by Kristen Kaweck, on April 3, 2017
As an insurance producer, LinkedIn offers you an excellent outlet to promote your business and expertise and connect with customers and prospects. Here are four ways to use LinkedIn to generate leads and increase sales.
by Scott Armstrong, on December 6, 2013
The key to successful social media marketing is a mix of listening, engaging, sharing, and understanding your customers. Social media marketing isn’t easy, but a little bit of effort and adoption will go a long way in meeting your sales goals and increasing recognition for your brand. Here’s a short list of our favorite strategies and tips for making the most out of your social media marketing efforts.
by JuanMas, on August 30, 2012
Do research and find out who you are selling to. Defining your market will help you understand who your audience is, and what sales approaches you should take for effective sales marketing.
by Kristen Kaweck, on August 25, 2012
Facebook, Twitter, LinkedIn, and blogs are not just social channels anymore. Internet users are spending more time on Facebook than any other web brand combined! These platforms work well for marketing, communicating, and sharing knowledge. If you use social media correctly, you can use it to your advantage and generate leads for sales.
Before you begin to generate leads properly on the web, you must be aware the issues and concerns that social media brings to the table. As you increase your social media activity you will increase the marketing ‘noise’ around your brand, which makes it harder to stand out. Not having a strategy leads to not bringing in the right leads and may bring no leads at all. Most businesses engage with their leads initially, but don’t have a long-term strategy in place to convert their fans into sales. All of these issues can be avoided if you use social media properly to your advantage to generate leads.
by MikeWatts, on August 23, 2012
Insurance agents are responsible for helping the community find appropriate protection for their health. In order to be a better agent, employing competitive sales strategies will help with your success. Here are some sales strategies to help you be a better insurance agent.
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